By Bailey Vega

Last month, Taft local Sara Bravo opened Yogolicious, a brand new self-serve frozen yogurt shop in town.


Photo of owner Sara Bravo (right) and her sister-in-law.

Owner Sara Bravo (right) and her sister-in-law.


Located at 428 Center Street, the store offers fifteen different flavors of yogurt and a plethora of toppings. Customers may choose from different container sizes, dispense their choices of yogurt flavors, and then proceed to the topping bar to add their favorite syrups, fruits, nuts, and/or candies. The cost for each treat is determined by the weight in ounces.

Photo of serving instructions sign

Photo of yogurt dispensers

Yogurt Dispensers


Yogolicious also circulates special limited time flavors such as pumpkin pie frozen yogurt. Additionally, they offer stamp cards that allow you to collect a stamp for every $5 spent. Once 10 stamps are earned, customers are offered a free “Froyo Loco.”

Photo of toppings  Photo of toppings

Proud to have Taft roots, Bravo has lived here for the past eleven years and is a Taft High graduate from the class of 2003.

“Five years ago, I first went into a self-serve frozen yogurt shop and thought, ‘This is it!’” Bravo, who has always wanted to start a business, said of her inspiration to open Yogolicious. She also explained that upon realizing that “Taft doesn’t have something like this,” frozen yogurt further seemed like an opportune venture for her to pursue. Since she was previously a corrections officer, she was also attracted to the concept of setting her own hours, which she says will allow for more flexibility in her schedule so she can care for her three children. The shop is run solely by Bravo, her husband, her brother, and her sister-in-law.

The business, including the name and all of the equipment and signs, was purchased in its entirety from a former owner in Los Angeles. Bravo bought the building in Taft over a year ago, and it has undergone numerous months of construction and design preparation in order to be transformed into what it looks like today.

Photo of shop's interior Photo of yogurt dispensers

“This community is so warm and welcoming,” Bravo said, expressing her appreciation for the great number of customers and positive reviews Yogolicious has already attracted in the few weeks it has been in business.


The November/December hours for the shop are 10:00 am to 9:00 pm, and it is open every day except for Wednesdays and Sundays. For more information and updates, visit the Yogolicious Facebook page: https://www.facebook.com/YogoliciousTaft/